Sorenson Communications
|SEO Specialist II
Salt Lake City, Utah, US
Summary
Led comprehensive SEO strategies for Sorenson Communications, significantly boosting organic traffic and search engine visibility across a large-scale website.
Highlights
Spearheaded the complete revamp of a 600+ page enterprise website, applying advanced On-Page and Technical SEO optimizations to significantly increase organic traffic and improve search engine visibility.
Collaborated closely with content and web development teams to implement data-driven SEO strategies, resulting in enhanced organic rankings and increased user engagement for key pages and blog content.
Conducted in-depth keyword research and content strategy development using SEMrush and Google Search Console, identifying high-impact opportunities for organic position improvements and content expansion.
Managed and executed technical site improvements and WordPress editing, ensuring optimal website health, crawlability, and indexability to support sustained organic growth.